Anarkist

Anarkist Bar var et samarbejde mellem Royal Unibrew, Tivoli og Anarkist Brewery, der havde til formål at forvandle et tidligere nattelivsvenue til en levende og tilgængelig pizza- og ølbar i København.

Projektet ønskede at introducere Anarkist Craft Beer til et bredere publikum, udvide stedets appel ud over nattelivsgæster og udnytte en central og strategisk vigtig placering, et lokale ud mod Københavns Hovedbanegård, som ikke krævede adgang gennem selve Tivoli.

Services

CONCEPT DEVELOPMENT / MENU DEVELOPMENT

Approach

Concept Development

Colab with Spacon & Eggs to create a Infusion of Nordic design elements to create a welcoming and contemporary ambiance
Curated a Nordic-Italian snack and pizza concept that complements the microbrewery's beer selection
Emphasized vegetarian options while maintaining a balanced menu for a wider audience

Menu Development

Plant-based offerings focus on recognisability, nostalgia, and comfort, using familiar flavors.
Transparent pricing to enhance accessibility and appeal to a wider customer base
Designed a meal packages to accommodate diverse customer segments
Introduced fresh and appealing snacks to complement the heavier meal like pizza

Results

Anarkist Bar was a rewarding collaboration between three very
innovative stakeholders. The bar has since successfully transformed from a nightlife venue into a thriving casual pizza and beer bar, attracting a diverse clientele and becoming a popular destination in Copenhagen's transportation hub. The bar's commitment to sustainability, local ingredients, and plant-based options has further enhanced its appeal, aligning with the city's evolving culinary trends.